Welcome to the AquaNerd Community,
The AquaNerd community is a grouping of websites that was established in May 2009 by Brandon Klaus with the intent to bring the reader accurate and up-to-date information regarding saltwater aquariums, reef aquariums, aquarium equipment, saltwater livestock, insider knowledge concerning new product releases, rare livestock sightings, and so much more. The delivery of this information is accomplished by daily updates on the AquaNerd Blog as well as aquarium hobbyist interactions on the AquaNerd Forums.
We can confidently discuss the previously mentioned topics due to the formal education and years of experience of our writers. Brandon Klaus, the founder and previous owner and author of AquaNerd, received his Bachelor of Science degree in marine biology from Texas A&M University and has been keeping saltwater aquariums for several years. Additionally, Brandon has previously worked for public aquariums and local fish stores and has been a board member for his local reef aquarium club Marine Aquarium and Reef Society of Houston. Both past and future authors will have similar backgrounds. AquaNerd was purchased from Brandon in July of 2015 by Scott Groseclose who has a degree in Biology from St. Andrews University. Scott has 25+ years of hands on experience in reefing, acrylic fabrication and coral farming and he works closely with many manufactures in the aquatics industry. Scott is also the owner of Aquarium Specialty, Aqua Specialty Wholesale and BioTek Marine. His interests include researching, product development, reefkeeping, scuba diving and fishing.
AquaNerd’s advertising prices are extremely affordable. Additionally, we don’t make you sign a lengthy contract. Every advertising plan is based on the month-to-month needs of the advertiser, not the needs of AquaNerd. The advertising goal for the AquaNerd Blog is to cover the operating costs, bring in new readers and to supplement our writers for their efforts in writing informative, entertaining and educational articles. For additional pricing details, please send an email inquiry to: sponsorship @ aquanerd.com.
Why Choose AquaNerd?
AquaNerd isn’t just a site that rarely gets updated and rarely gets any traffic. Instead, information is added to the site on a regular basis. The site is updated regularly via our Tip of the Day, which brings helpful tips to both beginning aquarium keepers and advanced aquarists. In addition to that, AquaNerd posts a Featured Coral of the Week each week to give aquarium keepers a look at a coral that they’ve perhaps never seen.
The importance of our regular updates is to keep the website from becoming boring and static. In addition to keeping the blog fresh, the regular updates help bring traffic to the AquaNerd blog. This daily traffic will not only help AquaNerd grow as a community, but it will also help advertisers boost revenue and name recognition by increasing their exposure to their target audience.
Aside from our regularly scheduled daily and weekly updates, the AquaNerd staff posts other articles very frequently. It is not unusual to have three or four new articles, aside from the daily and weekly updates, posted in a single day. Additionally, each article is written with a few goals in mind. The first goal to be achieved is to provide accurate and useful information to the AquaNerd community. Authors research their material prior to posting and provide readers with a list of utilized sources for that information. The writers also try to find “insider information” on new products or rare and unusual livestock showing up from wholesalers and breeders, both of which AquaNerd readers seem to thoroughly enjoy. Secondly, our focus is readability of the article. As authors, we know how irritating it is to have misspelled words and awkward phrases plaguing an article. To some people it does not really matter. To others, poor grammar can ruin the entire experience, and we try to prevent that.
The last major goal of our writing style, and the most important to advertisers, is the use of keywords and phrases with the focus being on “Search Engine Optimization”. We write our articles that draw in visitors and get hits on search engines. We utilize various computer programs to help us pick out appropriate keywords so that our articles get favorable scores with search engines like Google and Yahoo. This technique brings visitors to our blog where they can see your advertisement. Our site is further promoted through the use of website directories, social bookmarks and other media for website promotion. We use RSS and Atom feeds, and every new post is sent directly to Digg, Technorati, Del.ici.ous, Facebook, Twitter, and several more to attract new visitors and exposure from other online communities.
Is AquaNerd Stable?
This is a question that often gets overlooked, but is extremely important to advertisers and dedicated readers alike. People enjoy consistency, and we understand that. To help bring readers and advertisers maximum exposure, AquaNerd has a dedicated software engineer on standby to fix any issues that may arise. Additionally, AquaNerd is hosted on fast, reliable servers and computer maintenance technicians are constantly available. We know that a portion of your business will depend on our reliability, and we promise to deliver.
AquaNerd offers multiple methods of advertising:
- Product Reviews – If you have a product that you would like to have reviewed, simply contact us at sponsorship @ aquanerd.com for more information. A product review can bring you any number of advertising options. If you would like your product back at the end of the testing and reviewing, just let us know and we’ll gladly ship the item back to you.
- 160×160 Block Ad – Located on the right-hand side home page
- 470×60 Banner Ad – Located at the bottom or the top of the home page, and potentially at the end of blog articles.
- 160×600 Skyscraper Ad – Located on the left-hand side of the home page, and potentially on individual article pages.
- Forum Advertisement – get your very own forum and banner ads on the AquaNerd Forums.